Brand Architecture
Brand Architecture
Welcome
Find out the principles behind the New Horizons brand and design system.
OUR NAME
We are New Horizons
For us, New Horizons represents:
God always requires newness
We are destination focussed
Our hearts are set on pilgrimage (Psalm 84)
We will always strain for what is ahead
OUR LOGO
WHAT DOES OUR LOGO REPRESENT?
The logo icon represents 3 primary pictures that speak of who we are as a community.
light descending from the upper realm
We are a community that is built upon the word that comes from God; everything you see has its origin within the mind of God. His voice is our aesthetic and the only motivator and catalyst for everything we do.
MOVEMENT TOWARD A SINGLE DESTINATION
We are on a journey. The journey is progressive as we move step by step and God reveals the new horizon in front of us. It is a journey characterised by God’s speaking and His light shining into our lives as we move toward the destination which is Christ and coming home to Him.
A BEACON HERALDING THE RESTORATION OF ALL THINGS
Our lives, our relationships and our commitment to God broadcast a frequency that is powerful in the spirit realm. Like a beacon, we shine light into the darkness, but we are also a place of sanctuary where those trapped in darkness are able to find their way into safety and restoration.
PRIMARY LOGO
We are New Horizons, and our primary logo is our icon with that text attached.
secondary logo
The core expression of New Horizons is our Kingdom Community, and so our secondary logo is our icon with the New Horizons text followed by the subheading: Kingdom Community.
PEOPLE GROUP LOGOS
Within our Kingdom Community you will find the People Groups, where every age and stage is tracking maturity and growing together.
Each People Group has a colour associated with it. To discover more about using colour within your designs or media, please go to the design page linked below.
OUR BRAND PRINCIPLES
The New Horizons brand is built upon 4 core principles. These principles guided the creation of the central logo and brand assets and should also be used as a reference point for any designs or media produced for New Horizons. You may not use all 4 principles in every design or piece of media, but there should be at least 1 principle evident in the work produced.
DEPTH
The sense of substance through the layering of information and images: there should always be the impression that there’s more below the surface than first appears.
This could look like: Use of drop shadows, Elements on top of other elements, Layering of photos and block colours.
MOTION
The use of perspective and leading lines to suggest movement: whether the medium is static (print) or moving (video/animation) movement should be implied and the effect created of ‘looking forward’ into the future.
This could look like: Diagonal lines rather than straight, Moving animated transitions, Lines converging, Animated/moving elements.
INSIGHT
The effect of light revealing things and truth being exposed: through layering and the creation of ‘openings’ or ‘doorways’ new worlds should be revealed.
This could look like: The effect of ‘shafts of light’, Diagonal/triangular openings, Borders, Shape revealing objects below it when it moves over it.
SIMPLICITY
The use of accessible language and clean design to facilitate engagement: there should always be a movement to simplification without loss of substance and depth.
This could look like: Limited colour palette, Clean lines, Intuitive layout of text, Lots of ‘white space’.
A CASE STUDY
Here’s an example of what these principles can look like in action.
NEED SOME HELP?
If you need any help working out where to find the information you need or how to use the branding effectively, please contact the brand management team and we’ll be happy to help!